For years, visibility in digital marketing meant ranking on search engines. If your brand appeared on the first page of Google, you were part of the buyer’s discovery journey. If you ranked well for the right keywords, you could influence consideration, capture demand, and bring potential...
27 April 2026
OpenAI quietly launched a self-serve ads manager for ChatGPT in mid-April 2026 — and the digital advertising landscape just got a new player. The minimum spend dropped from $250,000 to $50,000, CPM rates fell from $60 to around $25 in just ten weeks, and a brand-new cost-per-click model is now on...
If you run Google Search campaigns, you have probably noticed a new option showing up in your account: AI Max for Search. After months of limited beta testing, Google made AI Max text guidelines universally available in April 2026. Every advertiser running Search campaigns can now use this...
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