September 2026 was the month automation stopped being optional in several places at once. Google began moving Search campaigns into AI Max, Meta continued taking placement controls out of ad sets, and TikTok extended its modular Smart+ controls to more advertisers. Alongside those campaign changes,...
Your advertising dashboard says you spent $100,000. Your finance team may see a different number. That difference does not necessarily come from the advertising platform itself. It can appear because of something happening between your advertising account, payment method, card network, bank, and...
Paying an advertising platform with a credit card feels almost too simple. You enter the card details, the payment is approved, and your campaigns continue running. But the transaction behind that payment is far more complex. Between your business and the advertising platform sits an entire...
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