17 February 2026
Automation isn’t optional anymore. In 2026, it’s the default strategy for any brand serious about scale. But most e-commerce teams are still caught between two extremes: over-relying on manual tweaks or blindly trusting black-box AI. What actually works? Combining AI + rule-based...
If you're managing Meta ads in 2026 and your first instinct is to delete every rejected creative, stop right there. You're likely hurting your long-term account health and missing a crucial recovery opportunity. Meta's review process has evolved. And in this post, we’ll show you: Why...
The Death of Granularity: Interest-based targeting is officially a legacy tactic; the "Black Box" of AI now handles the "who." Intent over Identity: 2026 strategy shifts from finding people to capturing moments of intent across fragmented search behaviors. LTV-Based Signal...
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