27 April 2026
ChatGPT Ads Self-Serve Is Live: What Advertisers Need to Know
OpenAI quietly launched a self-serve ads manager for ChatGPT in mid-April 2026 — and the digital advertising landscape just got a new player. The minimum spend dropped from $250,000 to $50,000, CPM rates fell from $60 to around $25 in just ten weeks, and a brand-new cost-per-click model is now on...