Performance Max campaigns (PMax) are Google’s most powerful - and most frustrating - campaign type. Since their launch, marketers have struggled with one major issue: control. You get broad reach across Search, YouTube, Display, Shopping, Discover, and Gmail. But you lose transparency,...
Your ad was disapproved. Again. And this time, it’s not just the ad - your entire account might be at risk. Meta’s “Unacceptable Business Practices” (UBP) policy is one of the most misunderstood and broadly enforced policies in digital advertising. In 2025, it’s also one of the most...
You’ve launched a great ad. It performs. Then… it dies. Welcome to creative fatigue, the silent ROAS killer in paid media. In 2025, creative fatigue is no longer a vague concept. Platforms like Meta and TikTok track signals like frequency, CTR decay, and engagement drop-off in real time....
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