For most of Meta advertising’s history, performance reviews ended at the purchase. Advertisers tracked CPM, CTR, CPA and ROAS, and what happened after the order was confirmed belonged to operations or customer service. That boundary is getting harder to defend. At its 2026 Agency Summit, Meta...
September 2026 was the month automation stopped being optional in several places at once. Google began moving Search campaigns into AI Max, Meta continued taking placement controls out of ad sets, and TikTok extended its modular Smart+ controls to more advertisers. Alongside those campaign changes,...
Your advertising dashboard says you spent $100,000. Your finance team may see a different number. That difference does not necessarily come from the advertising platform itself. It can appear because of something happening between your advertising account, payment method, card network, bank, and...
ENGLISH
TÜRKÇE