
10 July 2025
What Is ROAS in Meta Ads (And How to Improve It With Automation)
You’ve launched a Meta campaign. Clicks are coming in. Maybe even some conversions. But when you check your ROAS, t’s disappointing. If you’ve been here before, you’re not alone. Return on Ad Spend (ROAS) is one of the most misunderstood metrics in digital marketing. And yet, it’s the...