5 September 2025

How to Calculate ROI from PPC Automation Tools

PPC automation tools promise time savings, performance gains, and better budget control. But how do you actually calculate the return on investment (ROI) from using one? 1. ROI Calculation Formulas for PPC Automation To calculate ROI from your PPC automation setup, you need to assess both...

26 August 2025

5 Signs Your PPC Campaigns Need Automation

Managing PPC campaigns manually might have worked when your ad spend was low or your account structure was simple. But in 2025, with rising CPCs, volatile auction dynamics, and shrinking attention spans, manual PPC management isn’t just inefficient, it’s dangerous for your budget. Here are...