17 February 2026
Automation isn’t optional anymore. In 2026, it’s the default strategy for any brand serious about scale. But most e-commerce teams are still caught between two extremes: over-relying on manual tweaks or blindly trusting black-box AI. What actually works? Combining AI + rule-based...
3 September 2025
In a digital advertising world increasingly powered by automation, two giants stand above the rest: Meta (Facebook/Instagram) and Google. Both platforms offer powerful tools for optimizing performance and scaling campaigns, but which delivers better ROI when you’re automating? In this...
26 August 2025
Managing PPC campaigns manually might have worked when your ad spend was low or your account structure was simple. But in 2025, with rising CPCs, volatile auction dynamics, and shrinking attention spans, manual PPC management isn’t just inefficient, it’s dangerous for your budget. Here are...
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