TikTok is no longer just a place for viral dances and trends - it's now a full, fledged intent, based discovery engine. In 2026, if you're not using TikTok Search Ads to reach high-intent buyers, you're missing one of the platform's most scalable and underutilized ad formats. This guide breaks...
Key Takeaways The ROAS Illusion: High platform ROAS often masks "cannibalized" organic sales, leading to lower actual profit. MER vs. iROAS: Marketing Efficiency Ratio (MER) provides the macro view, while Incremental ROAS (iROAS) proves if your ads are actually driving new...
Meta advertising performance is built on data. But after iOS privacy updates and browser restrictions, relying on the Pixel alone could mean you’re flying blind, and losing up to 70% of your conversion signals. This blog breaks down the real numbers behind signal loss, explains the difference...
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