Your ad was disapproved. Again. And this time, it’s not just the ad - your entire account might be at risk. Meta’s “Unacceptable Business Practices” (UBP) policy is one of the most misunderstood and broadly enforced policies in digital advertising. In 2025, it’s also one of the most...
You’ve launched a great ad. It performs. Then… it dies. Welcome to creative fatigue, the silent ROAS killer in paid media. In 2025, creative fatigue is no longer a vague concept. Platforms like Meta and TikTok track signals like frequency, CTR decay, and engagement drop-off in real time....
14 August 2025
Meta Ads scale fast. But without the right budget controls in place, your best campaigns can just as quickly burn through cash or stall out. That’s why, in 2025, the most successful advertisers don’t scale manually—they scale through smart, rule-based automation. This guide walks you...
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