10 May 2023
Playable ads are interactive advertisements that allow users to interact with the content displayed. Unlike typical ads that rely on static images or videos, playable advertisements are intended to be fun and informative. They provide users with an impression of what the actual product or service...
4 May 2023
With the introduction of iOS 14, Apple changed the way app developers and marketers track user behavior and measure campaign effectiveness. These changes affect the ability to track user data and measure campaign performance, creating a challenge for marketers seeking accurate insights. However,...
4 May 2023
If you're running a marketing campaign, ensuring that the campaign is effective and achieves your objectives are essential. One way to achieve this is through testing and measuring the campaign's results. However, proper testing is critical to ensure accurate results. Additionally, taking...
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