4 May 2023
With the introduction of iOS 14, Apple changed the way app developers and marketers track user behavior and measure campaign effectiveness. These changes affect the ability to track user data and measure campaign performance, creating a challenge for marketers seeking accurate insights. However,...
4 May 2023
If you're running a marketing campaign, ensuring that the campaign is effective and achieves your objectives are essential. One way to achieve this is through testing and measuring the campaign's results. However, proper testing is critical to ensure accurate results. Additionally, taking...
4 May 2023
The Far East is a diverse and rapidly growing market. It includes countries such as China, Japan, Korea, Taiwan, and Singapore. With over 1 billion people and an expanding middle class, the Far East offers tremendous opportunities for companies seeking expansion. However, localizing your campaigns...
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