In 2025, TikTok quietly rolled out several changes to its ad delivery algorithm, and if you’ve seen your CTRs drop or your best-performing ads suddenly underdeliver, you're not alone. The platform is placing more weight on creative freshness, hook clarity, and engagement velocity. In this...
Ad fatigue occurs when your audience sees the same advertisements repeatedly, leading to lower engagement, declining CTR, and increased CPC. This is especially common on platforms like Meta and TikTok, where rapid content consumption demands a constant refresh of ad creatives. Understanding and...
26 November 2024
TikTok has quickly become the premier platform for short-form videos worldwide, with an astonishing 2.6 billion downloads and 1 billion active users each month. It offers an energetic space where Generation Z and Millennials can express themselves creatively while providing advertisers with a...
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