You’ve set a strong budget, crafted great creatives, and even increased your bids, but your Meta ads still aren’t getting delivery. Sound familiar? It’s a common frustration among performance marketers: “I’m bidding high, but I’m not winning.” The truth is, Meta’s auction isn’t...
7 November 2025
In the world of e-commerce advertising, attention is the new currency - and 15 seconds is all you get. With Meta Reels dominating mobile feeds, brands that can tell a compelling product story in under 15 seconds are seeing record ROAS in 2025. But what makes a Reels ad “ROAS-ready”? How do...
Meta Reels are no longer just a top-of-funnel awareness play. In 2025, they’re one of the most important creative formats in Meta’s advertising ecosystem, and they’re being judged more precisely than ever. Understanding how Meta scores your Reels ads can be the difference between getting...
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