14 December 2022

How to troubleshoot a rejected Facebook ad ?

Meta ads (or Facebook) ads are an excellent and cost-effective approach to reach a wider audience, whether you’re trying to expand your client base, strengthen relationships with existing customers, or simply highlight the products and services you have on offer. You’ve got a winning advertisement on your hands: it has catchy text, the right goal, and a high-quality image. After hitting “Publish,” you can relax and wait for visitors to start pouring in.

But disaster strikes. You find out that your ad has been rejected. What now?

Advertising on Facebook can get complicated. Many of the stringent policies are the result of complaints or responses to previous instances of abuse on Facebook. The more complaints Facebook receives about similar advertising, the more likely it is to take action and remove them. Meanwhile, marketers will need to find a workaround.

The rejection of a Facebook advertisement can cause feelings of anxiety and confusion. However, it happens to the best of us and there is no need to worry. In this blog post, we’ll go over how to deal with a rejected ad and what you can do to turn things around.

Get to know the ad review process

First, let’s take a look at what happens during the review process before discussing how to get the rejected ad back into your users’ feeds. The whole thing might seem like a simple process, but a lot is happening at Facebook.

In most cases, this is handled by Facebook’s automated review system. Whether it’s the ad copy, the creatives, the audience selection, or the destination URL, these aspects of your Facebook ad are analyzed to ensure they comply with Facebook’s advertising guidelines. If your ad passes this check, it will enter the delivery phase and be shown to your intended audience on the day you specified. If it does not, you will see that your ad has been rejected.

Your ad’s status may be unclear because the automated system is unable to make a decision at this time. In cases like this, your ad will be submitted for human review. Following the manual evaluation, your ad will proceed in the same manner as the other ads and be accepted or rejected.

 

Request a manual review

It’s worth a shot to appeal the decision if you believe there’s a likelihood the automated system rejected your ad by mistake. Facebook claims that soliciting feedback does not degrade your profile’s standing and that both the automatic algorithm and human reviewers can get things wrong. Fortunately, that means there’s nothing to lose by giving it another shot.

You can request a review by visiting the Account Quality page and selecting the ad account to be reviewed. Ads that have been rejected will be displayed on your Account Quality page along with details about the policy they were found to have broken, and when they were last reviewed.

What should you do if your Facebook ad account has been deactivated?

As a general rule, Facebook will suspend your entire advertising account after numerous infractions. Why? Because Facebook considers accounts with a history of violations to be a potential risk to the platform itself.

Getting your entire advertising account deactivated is much more significant than having a single ad disapproved. You shouldn’t worry just yet because there are things you can do to restore our account’s good standing.

Make an appeal to get the ban lifted. The suspension of your advertising account can be appealed in the same way. To achieve this, go to the Account Quality page and then choose the ad account that was deactivated.

 

What if my ad account is disabled permanently?

Get in touch with Facebook’s help desk directly. You can always choose to contact Facebook personally if the outcome of your appeal hasn’t been positive or you haven’t heard anything at all.

Sometimes these things happen. But you still need to advertise your products and services on Meta properties. This is where Rockads comes in.

With Rockads, you can rent an advertising account in no time. Rockads offers ad accounts with no restrictions and an uncapped ad spend. You can leave everything to us, sit back, and watch new customers pouring in.

In short, ad accounts get disabled all the time, and there is no reason to be concerned. Ads on Meta properties must adhere to a large number of criteria, which we looked at closely before in a previous blog post. Rockads is always available to help you with any questions or problems you may have with your advertising campaigns or accounts. For more information, please see our website.

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