New Ads Rules on Instagram

With over a billion users worldwide, Instagram is one of the world’s most popular social media platforms. Consequently, it’s also one of the best platforms for businesses to promote their products and services. However, Instagram has implemented new advertising rules to maintain the platform’s integrity and ensure a positive user experience. Here are the key points you should know:

• Age Restriction: Instagram is tightening its age restrictions for advertising specific products, including alcohol and tobacco. Advertisers must ensure that only users over the legal age can view the advertisement.
• Deceptive Claims: Instagram is now requiring that ads be truthful and not misleading in any way. Advertisers must not use exaggerated or false claims to promote their product/service.
• Image Guidelines: Instagram has strict guidelines for ad images. Images must be clear, high-quality, and not offensive or inappropriate.
• Political Ads: Instagram now requires that political ads be labeled as such. These ads must also be clearly identified as paid by political candidates or organizations.
• Branded Content: Branded content, or content created by an influencer or sponsored by a brand, must also follow these new rules. For example, influencers must disclose any partnerships or sponsors. In addition, their content must be truthful and non-deceptive.
• Third-party fact-checking: Instagram has partnered with third-party fact-checking organizations to assist in identifying and removing misleading content. Advertisers should be aware of this and ensure the factual accuracy of their ads.
• Ad Content: Instagram has ad content guidelines, including what is and isn’t eligible for the promotion. Advertisers should review these guidelines to ensure compliance.

To sum up, these new Instagram ad rules are designed to protect users and ensure a positive experience on the platform. Advertisers must know these guidelines and ensure their ads are truthful, appropriate, and comply with Instagram’s policies. By following the rules above, your business can continue to promote your products and services on Instagram while maintaining the platform’s integrity. If you need a privileged ad account, Rockads can help. We provide privileged advertising accounts on Instagram to ensure that your ads meet the platform’s policies and guidelines. Visit our website to learn more about what we can offer you and your business.