New Ads Rules on Instagram

With over a billion users worldwide, Instagram is one of the world’s most popular social media platforms. Consequently, it’s also one of the best platforms for businesses to promote their products and services. However, Instagram has implemented new advertising rules to maintain the platform’s integrity and ensure a positive user experience. Here are the key points you should know:

  • Age Restriction: Instagram is tightening its age restrictions for advertising specific products, including alcohol and tobacco. Advertisers must ensure that only users over the legal age can view the advertisement.
  • Deceptive Claims: Instagram is now requiring that ads be truthful and not misleading in any way. Advertisers must not use exaggerated or false claims to promote their product/service.
  • Image Guidelines: Instagram has strict guidelines for ad images. Images must be clear, high-quality, and not offensive or inappropriate.
  • Political Ads: Instagram now requires that political ads be labeled as such. These ads must also be clearly identified as paid by political candidates or organizations.
  • Branded Content: Branded content, or content created by an influencer or sponsored by a brand, must also follow these new rules. For example, influencers must disclose any partnerships or sponsors. In addition, their content must be truthful and non-deceptive.
  • Third-party fact-checking: Instagram has partnered with third-party fact-checking organizations to assist in identifying and removing misleading content. Advertisers should be aware of this and ensure the factual accuracy of their ads.
  • Ad Content: Instagram has ad content guidelines, including what is and isn’t eligible for the promotion. Advertisers should review these guidelines to ensure compliance.

To sum up, these new Instagram ad rules are designed to protect users and ensure a positive experience on the platform. Advertisers must know these guidelines and ensure their ads are truthful, appropriate, and comply with Instagram’s policies. By following the rules above, your business can continue to promote your products and services on Instagram while maintaining the platform’s integrity. If you need a privileged ad account, Rockads can help. We provide privileged advertising accounts on Instagram to ensure that your ads meet the platform’s policies and guidelines. Visit our website to learn more about what we can offer you and your business.

Most Viewed Posts

14 December 2022

Why are my Facebook ads getting rejected?

Advertising on social media platforms like Facebook and Instagram can help your company thrive. With these platforms, you can extend the reach of your online audience, boost website traffic and boost online sales. Many Meta ads get rejected, which may be very annoying. But there's no reason to...

28 February 2023

What to watch out for when serving your ads on TikTok ?

TikTok has a large and active user base worldwide, and it’s a significant part of the reason why it has become such a popular platform for companies to promote the products and services they provide. To successfully advertise on TikTok, it is essential to have a solid understanding of TikTok's...

7 March 2024

Empowering Advertisers: Exploring Meta’s Latest Updates

In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount for advertisers looking to maximize their campaign effectiveness. Meta, being one of the most prominent platforms for digital marketing, continuously introduces new features and updates to empower...

14 December 2022

How to troubleshoot a rejected Facebook ad ?

Meta ads (or Facebook) ads are an excellent and cost-effective approach to reach a wider audience, whether you're trying to expand your client base, strengthen relationships with existing customers, or simply highlight the products and services you have on offer. You've got a winning advertisement...

14 December 2022

How to create a successful Facebook ad ?

Are you looking to run Facebook ads? Advertising your goods and services on Facebook may be the most effective approach to promoting your products to billions of individuals worldwide. With ads on Facebook, you can target specific audiences in any niche, so that you can reach just the audience you...

14 December 2022

Facebook ad policies that you need to know !

Having your Facebook ad rejected by the platform’s review team is a frustrating experience that most marketers will have to endure at some point in their careers. Creating a successful Facebook ad campaign requires careful attention to a number of factors, including picture selection,...

16 January 2024

Google Ads vs Meta Ads: A Comparative Analysis of ROI

In the dynamic world of digital marketing, two platforms have emerged as leaders: Google Ads and Meta Ads. Both offer unique advantages, but which one provides a better Return on Investment (ROI)? This blog post will delve deeper into each platform’s features, cost-effectiveness, and overall...