14 December 2022

How to create a successful Facebook ad ?

Are you looking to run Facebook ads? Advertising your goods and services on Facebook may be the most effective approach to promoting your products to billions of individuals worldwide. With ads on Facebook, you can target specific audiences in any niche, so that you can reach just the audience you offer products for.

Facebook advertising provides E-commerce enterprises with a wide range of targeting choices. Notably, you can target people not just by geography (countries, states, cities), gender, and age, but also by interests, behaviors, life events, and a variety of other criteria.

Additionally, you can use Facebook advertising tools to promote virtually any type of information relevant to your business, including text posts, images, videos, offers, and, of course, links to your website.

So, what to look out for when creating a Facebook ad for your brand? Read on to find out our essential tips and tricks.


Targeting your audience

The most important aspect of Facebook advertising is finding the correct audience. If you pick an audience that isn’t relevant to your ad, you’ll be wasting your valuable advertising budget on the incorrect audience.

With Facebook advertising, it pays to go very particular with your targeting. Targeting a population of 70,000 to 100,000 in your area, for instance, is a very good idea. If the country you’re running ads in is relatively small, the size of the audience should reflect that.

Nature, sports, and cuisine are too broad areas of interest to focus on. Instead, pick the ones that are most relevant to you and your product, such as certain businesses, professions, books, publications, websites, or even other Facebook pages. Understanding your target audience’s passions is essential for successful Facebook advertising.

Similarly, you can upload a custom audience consisting of your website visitors, email subscribers, and the like and then use that data to generate lookalike audiences with similar characteristics.


Tracking conversions

The term “Facebook conversion ad” refers to any ad placed on Facebook whose primary goal is to increase website conversions. Facebook website conversion ads entice users to visit your landing page, where they can do the desired action (such as making a purchase, watching a video, etc.). This is done with the help of Meta pixels.

A Meta pixel is a line of code that can be added to a website. Through the information gathered, you can keep tabs on how many people clicked on your Facebook ads, tweak the ads that are already live, create custom audiences for use in future campaigns, and retarget those who have already shown interest in your site. By putting and activating cookies, the Meta pixel can monitor a user’s actions both on and off of Meta’s platforms to learn more about how to best serve them.

If you’re interested in your landing page views, be sure to keep a couple of things in mind. Because conversions are only recorded when a landing page loads, the quality of the traffic is far higher than that of clicks on links. When someone clicks on your link but then leaves the website before it finishes loading, they still count as a click, but they are sending you low-quality traffic.

Since maximizing sales is the ultimate goal of many businesses, it can be tempting to skip the step of merely tracking transactions and head straight to optimization. The most uncommon kind of conversion is a purchase, especially at the outset.

If you’re having trouble deciding on a conversion approach, looking at your Meta Pixel events may help. The number of pixel conversion events that have occurred on your website over the past month will give you a good idea of how you should approach employing conversion advertising (or if you use them at all).


Keep track of your budgets

It’s likely that you’ll have multiple Facebook ad campaigns active at once. You might ask yourself this when trying to decide between a campaign budget and an ad set budget: What percentage of the total Facebook marketing budget does each ad set end up receiving?

You can let Facebook’s Campaign Budget Optimization (CBO) algorithm decide how to spend your campaign budget by setting a single amount for all of your ad sets. Facebook will choose which ad sets bring in the most revenue rather than allocating a fixed budget to each.

Once you’ve decided how much money will go into which ad sets, the next step is to plan out how that money will be spent over time. On Facebook, this concept is called “budget duration.” Existing campaigns benefit greatly from lifetime budgets. As a first step, enter your budget’s target end date and total spending amount. From then on, it’s up to Facebook to determine when to display your advertising.

While establishing a Facebook advertising budget may seem like a huge task, it is crucial in propelling your business forward. However, now that you know how to plan your advertising budget, it is time to roll out your campaign.

And there you have it. While this is not an exhaustive list of things you need to focus on while creating your ads and campaigns, overlooking these aspects might cause you to go back to the drawing board later on. If you experience any problems running your ads on Meta platforms, be sure to check out Rockads. We’ll be thrilled to help you out with your ads and ad accounts.


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